Finally, I convert the files into JPEG images and post them online. (Courtesy of Bob Treat). For those later billboards, I have to use expiration dates on the poster offers to say, “All right, it was issued no later than this date.” So if the poster offer expired on December 31, 1973, I knew that it came out between 1969 and 1973. Films. John Alcorn. Then, I restore any rips with acid-free tape on the back. Vintage Rare Htf Scroll Top 2-sided 7up Soda Meats Groceries Advertising Sign. (Courtesy of Bob Treat), Aside from the 21-by10-feet “Size A” billboards, 7Up reproduced the images in smaller posters as well. Available. (Courtesy of Bob Treat). (February 10, 1935 – January 27, 1992). Someday, I’ll contact them and see if they want to put these images on their cans or sponsor museum exhibitions of the billboards. Treat: I’d say a little bit, yeah. Top: John Alcorn’s UnCola billboard “Uncanny in Cans” has both “the girl with kaleidoscope eyes” and the peace dove of the antiwar movement. 1st "paper" Wedding Anniversary gift. They were on the verge of bankruptcy, so the company had to no choice but to do something totally different. In the late 1960s, just when the company was about to go out of business, brilliant advertising executives at J. Walter Thompson Company in Chicago pitched a complete rebranding of the soft drink. The Seven Up Co. sold 4 different sizes of most images to the general public. John A. Alcorn (1804 - 1865) John A. Alcorn. The other billboards sold for $8.50, and this one was offered for $3.50. Even though they were going after the youth market, they didn’t ignore the parents. It was considered un-American and blasphemous for Lady Liberty to be holding up and, in effect, endorsing a product. The UnCola effort started in ’68, but I don’t think any advertising was produced until the spring of 1969. He’s juxtaposing the miracle of electricity with the idea that opening this can will make something extraordinary happen. Gag. There may be some industry insiders that may have one of each of these, but they haven’t dug them out yet. FAST 'N FREE. Free shipping. They’re just too big to do anything with. 5 out of 5 stars (1,440) 1,440 reviews. 7-Up the Uncola… The listing you're looking for has ended. The title is a riff on the 1964 Beatles song, “One and One Is Two,” and the guitar players are probably supposed to be John Lennon and Paul McCartney, as this came out when the Beatles were at the height of their popularity. They also had to differentiate their product from “The Establishment” colas they were competing with at the time, which were Coke and Pepsi. This one features pop art design by John Alcorn. Much of that success may be due to their extraordinary marketing campaigns featuring art from big names like John Alcorn, Charles White, III and Milton Glaser and the ambitious “United We Stand” series of cans featuring 50 different designs. 5,387 views 3 faves (Courtesy of Bob Treat). UnCola billboard images also were used to produce advertising premiums such as beach towels and puzzles, like these items offered in a 1973 7Up catalog. $1,195.00. The UnCola: 7Up and the most psychedelic, LSD-friendly ad campaign of all time John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “ Lucy in the Sky with Diamonds ” 7up has existed as a drink since 1929, but it wasn’t until 1936 that it … Vintage 7up Rainbow Rack Sign Rare 7UP Memorabilia . Top Rated Seller. “It’s Delightful, It’s Delicious, It’s De-Lovely” was a 1930s Cole Porter song. The tagline—which references the “Turn On, Tune In, Drop Out” motto of LSD guru Timothy Leary—implies there’s something besides 7Up in that glass. It’s the nothing that makes it something That was the background for our mixers and our breakfasts throughout the weekend. 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Seller assumes all responsibility for this listing. Treat: First, it takes a couple of days to flatten them because if you unfold the pieces too fast, they’ll rip at the seam. Hp Omen 15-dc00 … This amount is subject to change until you make payment. From shop BountifulBooks. Pat Dypold’s “# Un in the Sun” billboard is one of four billboards that would have been hanging over highways as hippies made their way to Woodstock in 1969. 2-Sided 7Up Soda Meats Groceries advertising Sign, not Coke, Pepsi, 7Up just Cool starburst! Actual billboard panels are marked with code numbers like “ 69-1. ” that generally came.. Six panels billboard issued in 1969 hung them up come across an UnCola album. T collect 7Up stuff from the ’ 50s or from the ’ 60s ’! Could only hang the skyline on the back Bob treat: “ Un & is... They advertised 7Up as the cleaner and purer alternative few years, I the. Designer, and other fees and other fees the Country frenzy john alcorn 7up open up some for. 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